{"id":9322,"date":"2015-02-17T10:19:07","date_gmt":"2015-02-17T10:19:07","guid":{"rendered":"https:\/\/www.giztab.com\/?p=9322"},"modified":"2015-02-18T10:19:16","modified_gmt":"2015-02-18T10:19:16","slug":"turismo-3-0-es-la-nueva-tendencia-escogida-por-viajeros","status":"publish","type":"post","link":"https:\/\/www.giztab.com\/turismo-3-0-es-la-nueva-tendencia-escogida-por-viajeros\/","title":{"rendered":"Turismo 3.0 es la nueva tendencia escogida por viajeros"},"content":{"rendered":"<p>Conforme avanza la tecnolog\u00eda, el tipo de consumidores evoluciona en los diferentes mercados y seg\u00fan la ib\u00e9rica <a title=\"Vector ITC Group\" href=\"http:\/\/www.vector-itcgroup.com\/http:\/\/www.vector-itcgroup.com\/\" target=\"_blank\">Vector ITC Group<\/a>, en materia de turismo existe un perfil nuevo de clientes \u00ab<strong><em>AdProsumers<\/em><\/strong>\u201d, aquellos que se enfocan en Internet para satisfacer sus necesidades y comparten su experiencia, haciendo uso del llamado Turismo 3.0.<\/p>\n<p>Seg\u00fan informantes de la empresa espa\u00f1ola, el \u201c<strong><em>Adprosumer<\/em><\/strong>\u201d viene a diferenciarse del <em>consumer<\/em> tradicional quien es aquel que se mantiene al margen de Internet y del <em>prosumer<\/em>, que es el usuario digital activo que solo busca informaci\u00f3n en diferentes canales, comparando precios y comprando servicios puntuales.<\/p>\n<p>El responsable del \u00e1rea de Consultor\u00eda y Soluciones de Vector ITC Group, Luis Garc\u00eda Pic\u00f3n, ha asegurado que \u201cEl adprosumer pertenece a una nueva generaci\u00f3n de consumidores, nativos digitales, que van un paso m\u00e1s all\u00e1 convirti\u00e9ndose en productores de contenidos y de tendencias, al compartir sus impresiones de viaje, sus opiniones sobre los lugares y sus recomendaciones sobre empresas, productos y servicios\u201d.<\/p>\n<p>De acuerdo con investigaciones de <a title=\"TurEspa\u00f1a\" href=\"http:\/\/www.tourspain.es\/es-es\/Paginas\/Index.aspx\" target=\"_blank\">TurEspa\u00f1a<\/a>, 65 millones de turistas internacionales, visitaron la naci\u00f3n durante 2014, en su mayor\u00eda, provenientes de Alemania, Reino Unido, Italia, Francia y hasta China con un n\u00famero de 300 mil visitantes.<\/p>\n<p>Vector ITC Group considera que, por estas cifras, es necesario enfocarse en el Turismo 3.0 y \u201cofrecer una soluci\u00f3n de calidad que se anticipe a futuras necesidades. Crear un v\u00ednculo emocional, directo y transparente con el cliente y utilizar la tecnolog\u00eda y la innovaci\u00f3n para atraerle y fidelizarle\u201d.<\/p>\n<p>Para esto proponen seguir tres premisas:<\/p>\n<p>&nbsp;<\/p>\n<h3>Multicanalidad:<\/h3>\n<p>Utilizar un dise\u00f1o de estrategia <em>online<\/em> que permita adaptarse al perfil multicanal de los nuevos clientes.<\/p>\n<h3>Movilidad:<\/h3>\n<p>El <em>Adprosumer<\/em> efect\u00faa la mayor\u00eda de sus gestiones v\u00eda su tel\u00e9fono m\u00f3vil, por ende, estos deben ser tomamos en cuenta como parte de la estrategia.<\/p>\n<h3>Experiencia del ocio:<\/h3>\n<p>La experiencia del cliente es de suma importancia por ello debe ponerse especial atenci\u00f3n a ella \u201cdesde el inicio de su relaci\u00f3n con la empresa, pasando por la propia experiencia de turismo u ocio, para lograr una fidelizaci\u00f3n del cliente en base a esta experiencia gratificante\u201d.<\/p>\n<blockquote><p>\u201cMediante la innovaci\u00f3n y la tecnolog\u00eda es posible desarrollar un nuevo modelo de negocio adaptado a las exigencias de este nuevo consumidor\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>La empresa espa\u00f1ola Vector ITC Group asegura que el sector debe enfocar sus esfuerzos para satisfacer las necesidades de los nuevos consumidores.<\/p>\n","protected":false},"author":37,"featured_media":9323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[1797,745,3490,565,1795,1796],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turismo 3.0 es la nueva tendencia escogida por viajeros<\/title>\n<meta name=\"description\" content=\"Existe un perfil nuevo de clientes \u201cAdProsumers\u201d. 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