{"id":13757,"date":"2015-07-14T08:00:13","date_gmt":"2015-07-14T06:00:13","guid":{"rendered":"https:\/\/www.giztab.com\/?p=13757"},"modified":"2015-07-14T16:59:02","modified_gmt":"2015-07-14T14:59:02","slug":"como-hacer-una-tienda-online-exitosa-oxatis","status":"publish","type":"post","link":"https:\/\/www.giztab.com\/como-hacer-una-tienda-online-exitosa-oxatis\/","title":{"rendered":"C\u00f3mo hacer una tienda online exitosa: Oxatis nos da las 5 claves"},"content":{"rendered":"

La pregunta que ocupa la mente de todo el que se est\u00e1 iniciando en el mundo del comercio electr\u00f3nico:\u00a0\u00bfC\u00f3mo hacer una tienda online exitosa?\u00a0<\/strong>Oxatis<\/a>, empresa l\u00edder en soluciones SaaS para eCommerce<\/a>, ha revelado cinco puntos clave para conseguir una tienda online m\u00e1s rentable.<\/p>\n

Y es que seg\u00fan explican portavoces de la empresa, cuando se trata de medir el \u00e9xito de una tienda f\u00edsica influyen diversos factores, como, facturaci\u00f3n, imagen de marca y presencia hist\u00f3rica en un lugar, entre otros; sin embargo, en el caso de las tiendas online, es necesario, adem\u00e1s, saber analizar su rentabilidad.<\/p>\n

\u201cLa tasa de conversi\u00f3n y de devoluciones de la tienda, el coste de cada cliente y el importe medio de compra son indicadores que conviene medir (\u2026) Atraer a nuevos visitantes, fidelizar a los existentes y, en definitiva, lograr su m\u00e1xima satisfacci\u00f3n son requisitos indispensables para triunfar online\u201d, han apuntado los de Oxatis.<\/p><\/blockquote>\n

Gracias a estos cinco indicadores, el e-comerciante no s\u00f3lo podr\u00e1 conocer el rendimiento de su tienda sino que, adem\u00e1s, podr\u00e1 aumentar sus cifras de ventas y mantener satisfechos a sus clientes conociendo sus gustos y demandas y ofreci\u00e9ndoles soluciones y productos adaptados a los mismos.<\/p>\n

1. Tasa de conversi\u00f3n<\/h3>\n

Mide el porcentaje de visitantes que acaba realizando una compra. Una buena cifra de referencia es un 2% cuando se trate de venta directa al p\u00fablico y un 7,5% si se trata de un negocio B2B. Si este dato es menor, existen una serie de soluciones que ayudan a mejorarlo; entre ellas, atraer a visitantes cualificados (enfocarse m\u00e1s a la calidad que a la cantidad de p\u00fablico que accede a la tienda), apostar por fichas de producto (claridad, informaci\u00f3n relevante y transmitir confianza al cliente son requisitos b\u00e1sicos) y reducir la tasa de abandono de compra (visitar las estad\u00edsticas del carro de compra, conocer por qu\u00e9 los clientes se van antes de comprar).<\/p>\n

2. Gasto medio<\/h3>\n

En Espa\u00f1a, el importe medio se sit\u00faa en 69 euros. Si la media de gasto de los clientes de una tienda es demasiado bajo, es necesario identificar las causas e intentar aumentarlo, a trav\u00e9s de acciones, como, destacar los productos estrella, sobre todo en la p\u00e1gina de inicio, aportar\u00e1 mayor visibilidad; sugerir a los visitantes la compra de objetos complementarios a su adquisici\u00f3n; incrementar los canales, por ejemplo, ofreciendo la posibilidad de comprar adicionalmente a trav\u00e9s del tel\u00e9fono o e-mail; y por supuesto, brindar buena atenci\u00f3n al cliente.<\/p>\n

3. Tasa de devoluciones<\/h3>\n

Este indicador es fundamental pues permite conocer cu\u00e1les son los fallos de los productos y qu\u00e9 provoca la insatisfacci\u00f3n del cliente. Si esta tasa es muy elevada, es necesario poner en marcha una serie de t\u00e9cnicas, tales como, pol\u00edtica de devoluciones sin obst\u00e1culos, revisar la calidad de las im\u00e1genes (visi\u00f3n real del producto) y elegir el embalaje adecuado para asegurar que el producto llegue en perfecto estado al receptor.<\/p>\n

4. Coste de adquisici\u00f3n del cliente (CAC)<\/h3>\n

Se trata de medir el coste de las estrategias de atracci\u00f3n de clientes en comparaci\u00f3n con el n\u00famero de pedidos recibidos. Si este n\u00famero es alto, es necesario buscar soluciones; entre ellas, confiar en los expertos para optimizar los recursos y los resultados, usar motores de b\u00fasqueda como Yahoo! y Bing, e incluso, optimizar los resultados de las campa\u00f1as de mailing (revisar qu\u00e9 art\u00edculos tienen m\u00e1s visitas, incluir ofertas y promociones y elegir bien el asunto del e-mail).<\/p>\n

5. Recurrencia de compra<\/h3>\n

Tener clientes fieles es un factor determinante en el \u00e9xito de una tienda online. Una compra r\u00e1pida, simple y fluida es esencial para que los clientes se sientan satisfechos. Para ello, conviene lanzar campa\u00f1as de newsletters para ofrecer promociones exclusivas a los clientes m\u00e1s fieles, sacar partido a Facebook<\/a> de modo que se aumente el tr\u00e1fico de la tienda y las ventas, instalando la aplicaci\u00f3n de la red social y realizar encuestas de satisfacci\u00f3n para conocer las expectativas de los clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfC\u00f3mo hacer una tienda online exitosa? Expertos de Oxatis dejan a la luz un interesante quinteto de indicadores para saber analizar la rentabilidad de una tienda online, y con ello optimizar las ventas y aumentar los beneficios para garantizar su continuidad.<\/p>\n","protected":false},"author":10,"featured_media":13758,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[3055,229],"tags":[568,1142,3052],"yoast_head":"\nC\u00f3mo hacer una tienda online exitosa: Oxatis nos da las 5 claves<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo hacer una tienda online exitosa? 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